AVOOVA’s products epitomise the Rainbow Nation that is South Africa, combining many African and European influences and talents to create products that are universal in their appeal, without losing touch with their roots deep in the ancient Karoo.

South African artist, Gideon Engelbrecht, first started experimenting with ostrich eggshell as an art medium on his arrival in the remote town of Prince Albert in the mid 90’s. He went on to develop the process and concept to a point where it ceased to be an experiment and became a mainstream artform. Gideon’s legacy is alive and thriving in Prince Albert today but sadly ill health obliged him to bow out in 2011.

AVOOVA has remained faithful to its roots, expanding its operations in Prince Albert to become the biggest employer in a community widely recognised as one of South Africa’s most disadvantaged.

In defiance of the harsh climatic conditions and remoteness of their location, the expanding team of highly skilled artisans are making award-winning products of such beauty and quality that they now go on to grace the interiors of some of the finest private houses, hotels, lodges and yachts to be found anywhere in the world.